DISCOVER card rediscovered me

Late last year, I got a call from the DISCOVER card people. I was asked if I wanted to get a 25th anniversary card. OK, sure, whatever, and didn’t think about it.

Then a few days later, the special monogrammed card arrived and I had to call the toll-free number to get it authorized. Instead of the automated service, though, I was transferred to a customer service rep, who thanked me for having a DISCOVER card for a quarter century. She noted that, in the early days, not a lot of businesses were accepting the card, so lots of people weren’t carrying it. I noted that Sears, where I did a lot of my shopping in the day, was one of them, which was a prime motivation. We had a nice 10-15 minute chat.

I mean, I know she was working off a script, but it was a really good script, and she used it quite well. She signed me up for whatever cashback plan I was eligible for that quarter, which quickly paid off when I shopped online for Christmas.

I felt – dare I say it? – VALUED by a credit card company. Given the number of cards I’ve had and cancelled in the interim, because of ridiculous interest and/or fees, I’m surprised that I’ve had ANY card that long. I guess they didn’t do anything to tick me off. And I guess, in my own ungenerous way, that’s high praise.


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